Monday, October 3, 2011

...for the perfect ride...

the sprinter - by jesse meyer

world bicycle relief is dedicated to providing access to independence and livelihood through the power of bicycles.

tour de france winning components manufacturer, sram, sent
 a box of one-hundred randomly selected cycle parts from across the sram family including zipp, rockshox and truvativ to a handpicked group of artists, and invited them to interpret
 the components in any way that they felt inspired.

the works will be auctioned online starting october 15th 2011 with the money raised going to the charity world bicycle relief.

 you can, and indeed should, visit the SRAM pART Project here

founded by SRAM Corporation in 2005 and supported by leaders in the bicycle industry, world bicycle relief specializes in large-scale, comprehensive bicycle programs by providing supply chain management, technical knowledge and logistics expertise to poverty relief and disaster recovery initiatives.

compared to walking, bicycles represent an enormous leap in productivity and access to healthcare, education and economic development opportunities. the simple, sustainable nature of bicycles empowers individuals, their families and their communities.